Search Engine Optimisation

All sites built by carneekinet are designed to be search engine friendly by nature.

Several examples of some ways how we achieve this are:

• HTML is well formed, semantically correct and passes validation
• Key data terms are placed appropriately within tags (such as correct use of titles and headings and values inside them) so indexing services give more weight to those terms
• Text that links to pages are accurate and meaningful so indexing service give more weight to those terms
• Links are easily followed by search engine robots
• Keeping pages short to ensure they remain focussed on given topic
• Judicious use of lists where lists are called for
• Content is separated from style through use of CSS
• RSS feeds for regularly updated content